We at BEIIER Collections Pte Ltd (UEN: 202012188D) (“we”, “our”, “us” or “BEIIER”) take our responsibilities under the Personal Data Protection Act 2012 (No. 26 of 2012) (“PDPA”) seriously, and are committed to protecting your personal data.
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This Privacy Policy is designed to assist you in understanding how we collect, use, disclose, store and/or process data that is capable of identifying you as an individual whether on its own or in conjunction with other data accessible by us (“Personal Data”). When Personal Data is collected by or transferred to us, it will be treated according to the data protection practices set out in this Privacy Policy.

Please read this Privacy Policy carefully to understand our practices regarding your Personal Data and how we handle it. This Privacy Policy applies to all users of our website: www.beiier.com (“Website”).

We reserve the right to modify this Privacy Policy and related business practices at any time by posting updated text on this webpage. Please check this page periodically for updates.

This Privacy Policy is accurate as of 1st January 2021.

1. Collection of Personal Data
1.1 In order for us to provide you with the services via this Website, it is necessary for us to collect and use certain Personal Data. Some examples of Personal Data that we collect from you include:

1. Identity Data, which includes your name, username or similar identifier, title, honorifics, country of residence, job title, date of birth, marital status and/or gender.
2. Contact Data, which includes your email address, fax and/or telephone number.
3. Transaction Data, which includes your credit card details, bank account details, preferred payment methods, your billing address, your mailing address or the mailing address of the intended recipient of your order, payments and orders to and from you, and other details of products and services that you have supplied to or purchased from us.
4. Profile and Website Usage Data, which includes your username and password, your account settings, and information about how you use our Website (including the time you visit our Website, the duration of your Visit, the types of products and/or services you are searching for and/or how you are searching for such products and/or services).
5. Marketing and Communications Data, which includes your interests, feedback, survey responses, preferences in receiving marketing materials from us and your communication preferences, as well as your preferences for particular products or services.
6. Technical Data, which includes your Internet Protocol (IP) address, the internet device identity or media access control address of your device, information regarding the manufacturer, model or operating system of the device that you use and/or information about the web browser that you use to access our Website.  

1.2 We may collect your Personal Data:

1. Directly from you. You may give us your Identity, Contact, Transaction, Profile and Website Usage Data when you do any of the following (whether on your own behalf or on behalf of your organisation):
     i. use our Website;
     ii. create an account on our Website;
     iii. enter into a contract with us or purchase our products;
     iv. apply for or enquire about our Website or products;
     v. participate in a promotion, survey, event or other marketing campaign organised by us;
     vi. subscribe to our newsletters or alerts;
     vii. request marketing materials to be sent to you; or
     viii. contact us, for example, if you get in touch to give us some feedback.
2. Contact Data, which includes your email address, fax and/or telephone number.
3. Transaction Data, which includes your credit card details, bank account details, preferred payment methods, your billing address, your mailing address or the mailing address of the intended recipient of your order, payments and orders to and from you, and other details of products and services that you have supplied to or purchased from us.
4. Profile and Website Usage Data, which includes your username and password, your account settings, and information about how you use our Website (including the time you visit our Website, the duration of your Visit, the types of products and/or services you are searching for and/or how you are searching for such products and/or services).
5. Marketing and Communications Data, which includes your interests, feedback, survey responses, preferences in receiving marketing materials from us and your communication preferences, as well as your preferences for particular products or services.
6. Technical Data, which includes your Internet Protocol (IP) address, the internet device identity or media access control address of your device, information regarding the manufacturer, model or operating system of the device that you use and/or information about the web browser that you use to access our Website.  

1.3 We will not collect, use or disclose your National Registration Identification Card (NRIC) number or other national identification numbers (including Foreign Identification Number, Birth Certificate number, and Passport number) unless such collection, use or disclosure is required under the law (or an exception under the PDPA applies); or such collection, use or disclosure is necessary to accurately establish or verify your identity to a high degree of fidelity.
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1.4 If you provide the Personal Data of any third party to us, you confirm that you have obtained the necessary consent from that third party to share and transfer his Personal Data to us, and for us to collect, store, use and disclose that Personal Data in accordance with this Privacy Policy.
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2. Use of Personal Data
2.1 Depending on your relationship with us, the Personal Data which we collect from you may be used for the following purposes (“Purposes”):

1. To register you as a new customer, to verify your identity, and to manage and administer the online account that you may have set up with us.
2. To facilitate your use of the services or access to the Website.
3. To process orders you submit through the Website or the website of our affiliates (including any payments that you make for such products).
4. To deliver any of our products that you have purchased through the Website or our affiliate’s website and to verify delivery of the products. We may pass your Personal Data on to a third party in order to make delivery of the product to you (for example to our courier or supplier).
5. To verify and carry out financial transactions in relation to payments you make online, and to ascertain your identity for anti-money laundering, suspicious transactions reporting and fraud detection purposes.
6. To manage your account, including managing payments, fees and charges and collecting and recovering money owed to us.
7. To communicate with you and manage our relationship with you, including responding to your queries or complaints.
8. To administer, operate, provide, maintain and protect our business and our Website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data, as well as ensuring that unauthorised users do not access the information on our Website).
9. To deliver relevant content and advertisements to you and measure or understand the effectiveness of the advertising we serve you.
10. To make suggestions and recommendations to you about products or services that may be of interest to you.
11. To carry out market research on our users demographics, advertising or purchasing preferences, and other behaviour.
12. To send you relevant information about our events, news announcements or promotions, and to enable you to complete a survey or participate in a promotion, survey, event or other marketing campaign organised by us.
13. To comply with a court order or other legal process or other statutory and/or regulatory requirements of any governmental and/or regulatory authorities.
14. Any other purpose permitted by the applicable laws of Singapore, or as may be described to you from time to time at the point of collection of your Personal Data.

3. Disclosure of Personal Data
3.1 We may disclose your Personal Data to our affiliates and third parties in limited circumstances as set out below:

1. We may share your Personal Data with our suppliers, agents or contractors in connection with services they perform for us or pursuant to agreements with our suppliers.
2. We may share your Personal Data with third parties to comply with a legal obligation, when we believe in good faith that an applicable law requires it, at the request of government authorities conducting an investigation, to verify or enforce our contractual rights or other applicable policies, to detect and protect against fraud or any technical or security vulnerabilities, to respond to an emergency, or otherwise to protect the rights, property, safety or security of third parties and visitors to our website or the public.
3. As we continue to develop our business, we may sell or purchase assets. If another entity acquires or merges with us, your Personal Data will be disclosed to such entity.
4. If any bankruptcy or reorganisation proceeding is brought by or against us, all such information will be considered an asset of ours and as such it is possible they will be sold or transferred to third parties.

4. Cookies and Web Tracking Tools  
4.1 Cookies are text files temporarily placed on your computer with your permission, to gather anonymous and non-personally identifiable information about your behaviour on our Website. We use cookies to provide visitors with a personalised experience on our Website. Cookies are pieces of information that a website transfers to the memory or hard drive of a visitor’s computer for record-keeping purposes. We use cookies to allow access without re-entering the visitor’s user ID, to make improvements, and to better tailor our Website to our visitors’ needs. We also use this information to verify that visitors meet the criteria required to process their requests.

4.2 Most browsers used by visitors have options that allow the visitor to control whether the browser will accept cookies, reject cookies, or notify the visitor each time a cookie is sent. However, if you disable or refuse cookies, please note that some parts of our Website may become inaccessible or not function properly. In addition, you can delete BEIIER cookies from your browser program at any time.
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5. Accuracy of Personal Data
5.1 It is important that the Personal Data you provide to us is accurate and complete. You are responsible for informing us of changes to your Personal Data, or in the event you believe that the Personal Data we have about you is inaccurate, incomplete, misleading or out of date.
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5.2 You can update your Personal Data anytime by contacting our Data Protection Officer using the contact details provided below.
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6. International Transfers of Personal Data
6.1 By providing us with your Personal Data, you understand and agree that your Personal Data may be transferred to servers located outside Singapore for processing by us, our affiliates and/or any other organisation which we may choose, in accordance with this Privacy Policy.

6.2 In situations where we transfer your Personal Data overseas, we shall take steps to ensure that appropriate levels of protection necessary to maintain the security and integrity of your Personal Data are in place. We shall ensure that the recipient organisation is able to provide the transferred Personal Data with a standard of protection comparable to that under the PDPA.

7. Withdrawal of Consent
7.1 You may, at any time, communicate the withdrawal of your consent to the continued use, disclosure, storing and/or processing of your Personal Data for any of the Purposes as stated above by contacting our Data Protection Officer using the contact details provided below.
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7.2 Please note that if you withdraw your consent to our use, disclosure, storing or processing of your Personal Data for the Purposes as stated above, we may not be able to continue to provide the services to you or perform on any contract we have with you, and we will not be liable in the event that we do not continue to provide the services to, or perform our contract with you.
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7.3 Upon receipt of your written request to withdraw your consent, we may require reasonable time for your request to be processed and for us to notify you of the consequences of us acceding to the same, including any legal consequences which may affect your rights and liabilities to us. In general, we shall seek to process your request within ten (10) business days of receiving it.
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7.4 Please note that withdrawing consent does not affect our right to continue to collect, use and disclose Personal Data where such collection, use and disclosure without consent is permitted or required under applicable laws.

8. Access to and Correction of Personal Data
8.1 You may, at any time, request to access your Personal Data in our possession, or enquire about the ways in which your Personal Data may have been used, disclosed, stored or processed by us for the past year. If you wish to access Personal Data records, please contact our Data Protection Officer using the contact details provided below.
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8.2 You may also, at any time, request to correct any error or omission in your Personal Data records. If you wish to or correct an error or omission in your Personal Data records, please contact our Data Protection Officer using the contact details provided below.
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8.3 We will respond to your request as soon as reasonably possible. Should we not be able to respond to your request within thirty (30) days from the date of your request, we will inform you in writing.

8.4 In order to facilitate the processing of your access or correction request, it may be necessary for us to request further information relating to your request. Please also note that a reasonable administrative fee may be payable on access requests made.

9. Security of Personal Data
9.1 We are committed to protecting your Personal Data. We have implemented technical, procedural and other measures to protect your Personal Data from unauthorised access, improper use or disclosure, unauthorised modification, unlawful destruction or accidental loss, and we periodically review our security measures to enhance your shopping experience and protect our customers’ interests.
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10. Retention of Personal Data
10.1 We may retain your Personal Data for as long as the purpose for which the Personal Data was collected continues, or if the retention is necessary for our legal or business purposes, even in circumstances where you have closed your account with us. For example, we may retain some of your Personal Data after you cease to use our services, for instance if the data is necessary to meet our legal obligations, such as tax and accounting purposes.
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11. Links to other sites
11.1 Our Website may contain links to other websites operated by other parties, such as our business affiliates. We are not responsible for the privacy practices of websites operated by these other parties. You are advised to check on the applicable data protection policies of those websites to determine how they will handle any information they collect from you.
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12. Contact us
12.1 If you have any questions on this Privacy Policy or if you have any other queries in relation to how we may manage, protect and/or process your Personal Data, please contact our Data Protection Officer using the details below:

Data Protection Officer for BEIIER
T: +65 86685113
E: michael.ong@beiier.com
A: 83 Kim Yam Road, #01-01, Singapore 239378